St. Bonifacius, Minn. – Crown College Department of Athletics is thrilled to announce that Matt White has been selected to serve as the new Sports Information and Operations Director.

"I couldn't be more excited to be joining Crown Athletics at such a transformational time. I can tell many incredible things are happening on campus, and I look forward to ensuring that we are continuing the mission of graduating champions and leaders. I am very grateful to the administration and the entire Crown Athletics department for this opportunity."

White's responsibilities will include overseeing sports information, media, broadcasting, and branding for Crowns 16 NCAA DIII programs in his new role. He will also supervise the game environment, operations, and staffing for athletic contests. 

White earned his undergraduate degree in Business Administration from the University of Northwestern St. Paul. Following graduation, White was hired into Operations and Sports Information as an assistant at UNW. He also pursued a Master's in Sports Management from Liberty University during the first two years as an assistant. 

"We are thrilled to welcome Matt to the Crown family. His professionalism, time as a student-athlete, and expertise in Sports Information and Operations will be of great benefit to our student-athletes, coaches, fans, and community," noted VP of College Relations Travis Whipple.

White brings significant experience in the Sports Information and the Operations field as he has worked within the UMAC and the NCAA. His standard of excellence will continue to elevate Crown Athletics, the brand, and the student-athlete experience. Matt also brings significant experience in recruiting as he has worked for several organizations that specialize in this area. Hiring White will help Crown Athletics pursue its core value of recruiting and retaining top talent. 

White will officially begin his position at Crown on October 6.